Chivas USA and MLS W.O.R.K.S. host first-ever Chivas USA Beach Clean Up Day
CARSON, Calif. (Tuesday, April 19, 2011) - On Saturday Chivas USA continued their Greener Goals month with the team’s first ever “Beach Clean Up Day”. In conjunction with MLS W.O.R.K.S., Major League Soccer’s community outreach initiative, as well as the noted environmental awareness organization Heal the Bay, the Red-and-White hosted the event on a beautiful sunny day at Torrance Beach.
The event had a turnout of over 500, with Chivas USA fans, families, kids and local residents all coming out to help clean up the beach, and show their commitment to the environment. Many of the volunteers came to Torrance beach as part of a three-bus caravan that departed from various locations: The Home Depot Center in Carson, Normandale Park in Torrance and Environmental Charter High School in Lawndale.
The volunteers were joined by Chivas USA front office staff, the ChivaFighter and the Chivagirls, helping make the event a fun afternoon while also showing the team’s commitment to the community. Every volunteer got a green Chivas USA “Beach Clean Up Day” t-shirt and raffle tickets to win team memorabilia and other prizes.
According to Luis Rivera, Chivas USA’s Director of Community Affairs, these type of events are very important to the Red-and-White.
“Chivas USA wants to be part of all community events,” said Rivera. “Leading up to this event we had the recycling event to teach kids how important it is to protect our environment. And this is the culmination of that, coming out to this beautiful beach with amazing people and families, helping clean the beach and learning about recycling and taking care of the environment.”
This was the first time the team has hosted a beach clean up day, but it went incredibly well, said Rivera.
“It was an unbelievable day,” he said. “We had over 500 people show up, from our supporters groups and people that signed up online. We had lots of kids, organizations like Heal the Bay, sororities from local colleges. I think it was a really nice event, and there were a lot more people than we expected.”