Greener Goals with Chivas USA

Chivas USA's initiative to promote environmentally “green” practices

Jimmy Conrad with the ChivaFighter at Go Green launch

Photo Credit: 
Juan Miranda (Chivas USA)

CARSON, Calif. (Thursday, March 31, 2011) - Chivas USA visited three local elementary schools this week, to kick off the team’s “Greener Goals” campaign. In conjunction with MLS W.O.R.K.S., Chivas USA is launching the month-long initiative to promote the importance of environmentally “green” practices, like recycling.

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On Wednesday, Captain Jimmy Conrad was part of the Chivas USA contingent that visited Point Fermin Elementary in San Pedro. With help from Heal the Bay, The Aquarium of the Pacific, and the Los Angeles Bureau of Sanitation, Conrad revealed an exciting recycling contest to the kids.

Point Fermin is competing with Loreto Elementary and Stonehurst Elementary to see which can school can recycle the most during the next two weeks. The students, teachers and even parents are being challenged to fill up twenty recycling bins by April 15th, in exchange for great prizes and Chivas USA match tickets.

The students at Point Fermin, a marine-focused magnet school, have learned alot about recycling, but having an athlete like Jimmy Conrad become a spokesperson will certainly help, said Principal Bonnie Taft.

“We put a big emphasis on recycling here at Point Fermin, and we’ve had other programs here before,” said Taft. “Sports figures are role models to kids, so they can really make a big impact.”

Conrad certainly understands the platform he has as an athlete. He can make recycling look “cool” to kids, and this is part of what makes Chivas USA’s role in the community so important.

“We know we’ll have the kids’ attention because they know who we are,” said Conrad. “So it’s important to talk about the earth and our community. Even if each kid just does a little bit more recycling, it’ll make a big difference.”

The recycling contest is only part of Chivas USA’s “Greener Goals” month. Check out throughout April to read about more upcoming events, including a Beach Clean-Up day, and a special themed “Greener Goals” game day.