Chivas USA Unveils Corona Extra as Official Jersey Sponsor

One of the world’s leading beer companies features prominently on Chivas USA jersey in 2011

Chivas USA Presents 2011 Jersey

Photo Credit: 
Chivas USA

CARSON, Calif. (Wednesday, February 16, 2011) – Club Deportivo Chivas USA of Major League Soccer and Grupo Modelo announced on Wednesday that the logo of Corona Extra, one of the most popular beers in the world, will be featured on the front of all Chivas USA team jerseys in the 2011 MLS season. The new Chivas USA shirts were unveiled on Wednesday at the Standard in downtown Los Angeles that featured players and executives from both companies.

Corona Extra has been the number one imported premium beer in the US for more than a decade and is the top imported beer in 50 of the 170 countries in which it is currently present. This landmark announcement represents the first time Corona Extra is the presenting sponsor of a Major League Soccer, although the brand has a strong presence in the jerseys of Mexico’s major league soccer teams América, Santos, Toluca, Atlante, Atlas, San Luis, Necaxa, and Puebla.

“Corona Extra is one of the best-known and most authentic Mexican brands in the world,” said Antonio Cué, Chivas USA Co-Owner and President. “We are delighted that this partnership will bring together Chivas and Corona, two of the most important and recognized worldwide brands. We’re proud to have Corona Extra join our family and our efforts to bring quality sports and entertainment to fans in Southern California and beyond.”

“Grupo Modelo is known for its sports sponsorships not only in Mexico but all over the world, and this made for us a natural fit between the Mexican-owned Chivas USA and our Corona Extra brand, a premium Mexican beer known worldwide,” said José Parés, Chief Sales and Marketing Officer for Grupo Modelo, the leading company in Mexico in beer production, distribution and marketing, and maker of Corona Extra. “We have a long tradition in the Mexican major soccer league and as an official sponsor of our country’s national team. We trust that both our consumers and the Chivas USA fan base will be pleased to see us join forces.”

As part of this multi-year agreement, the Corona Extra logo will appear on Chivas USA team gear, as well as having a significant and visible presence at Chivas USA’s home games and other events. This year’s Chivas USA home jerseys will feature the traditional red and white colors with blue shorts, as well as blue socks. The away kit will also feature the traditional blue jersey, with white shorts and blue socks.

“Everyone at Chivas USA is looking forward to a successful season, turning a new page under Head Coach Robin Fraser, and having this partnership is a perfect way to begin this new era,” said Cué. “Both the Chivas and Corona brands share the vision of growth beyond borders and we believe we’re taking a major step with this agreement.”

Chivas USA continues its preparation for the 2011 Home Opener on March 19 against Omar Bravo and Sporting Kansas City. Season Seats for 2011 are now on sale, with prices remaining at the same low rates as 2010. For more information, or to purchase tickets, please call 1-877-CHIVAS-1 or visit cdchivasusa.com.

About Chivas USA
Founded on August 2, 2004, as Major League Soccer's then-eleventh team, Los Angeles-based Club Deportivo Chivas USA has achieved great growth in just six seasons in MLS. From 2006-2009, the Mexican-owned club qualified for the playoffs in four consecutive seasons, to the delight of its passionate supporters. The club has also earned a number of awards from MLS and from local organizations, both for its performance on the field and efforts in the community. Chivas USA is sister team to Club Deportivo Guadalajara, popularly known as Chivas, Mexico’s most beloved soccer club. As the only wholly Mexican-owned team in major professional sports in the United States, Chivas USA brings a different approach to the American sports landscape, centered on its core values of passion, heritage, competitiveness, inspiration and community. Chivas USA is a subsidiary of Chivas USA Enterprises LLC, and is run by Investor-Operator Antonio Cué Sánchez-Navarro. Chivas USA is owned by Mexican investors Jorge Vergara Madrigal, owner of Club Deportivo Guadalajara, as well as Cué.

About Grupo Modelo
Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.3% of the total (domestic and export) market share, as of December 31, 2009. It has a total annual installed capacity of 65 million hectoliters. Currently, it brews and distributes 13 brands, including Corona Extra, the number one Mexican beer sold in the world, Modelo Especial, Victoria, Pacífico and Negra Modelo. It exports six brands and is present in 170 countries. It is the importer of Anheuser-Busch InBev’s products in Mexico, including Budweiser, Bud Light and O’Doul’s. It also imports the Chinese Tsingtao brand and the Danish beer Carlsberg. Through a strategic alliance with Nestlé Waters, it produces and distributes in Mexico the bottled water brands Sta. María and Nestlé Pureza Vital, among others. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC. It also quotes as an ADR under the ticker GPMCY in the OTC markets and in Latibex in Spain as XGMD.