Imagine More. Be More!

Chivas USA challenges students to improve writing skills in "Imagine More. Be More!" essay chal

CARSON, Calif. (Monday, January 17, 2011) – Chivas USA launched on Monday its "Imagine More. Be More!" Essay Challenge, a contest created by the club in 2007 that has inspired thousands of students across Southern California to develop their writing skills. Asking students to consider how the values they admire in their favorite professional athletes can help them succeed in the classroom, this year's contest will ask participants to think about the importance of service and write about how they would like to make a difference in their community.

"From the beginning, this contest has focused on motivating students to become better writers," said Nadia Gonzalez, Senior Manager of Community Affairs for Chivas USA. "Our club has always taken great pride in giving back, and we're excited to hear new ideas on the subject from the future leaders of our community."

Ten overall winners will be selected and awarded the grand prize that includes four tickets to the 2011 Chivas USA home opener, 4 tickets to Disneyland Resort, Chivas USA autographed merchandise, and a special Fox Deportes gift pack.

The rules for the contest are as follows:

  • Student must be enrolled in 6th, 7th or 8th grade and attend a school in Southern California.
  • Only one entry per student will be accepted.
  • Entries are to be 400 words or less.
  • All entries must be submitted on an 8 ½ x 11 writing paper.
  • Essay must be typed.
  • Essay must be the sole work of the student.

Participants of the 2011 "Imagine More. Be More!" Essay Challenge will have until Friday, February 11, 2011 to submit their essays.  Additional details on the contest can be found at